Attraction Marketing Tips – Personalize Your Home Based Business

I  know that attraction marketing is a hot topic. If you feel frustrated with the push marketing or attacking marketing, don’t conclude that the business is not working. But, change the marketing strategy. Learn attraction marketing.  It makes you happy and potential customers will be attracted to you naturally. Let’s look at the essence why we are doing business and how to personalize home based business with attraction marketing.

Why Are We Doing Business?

You will hear that the most common answer is to make profit. Business is viewed as an exchange of product or service to make profit. You will hear that the intention for doing business is to get money from someone else in exchange of your products or service.  Do you think if you have the best product or service, will you make more profit? If you are running a home based business and you sell the same product or service like everybody else, what makes the difference? The difference is you. You’re the heart of the business. View the business as a living thing. You serve the customers and they’re living things. I view business as building relationship with people. Only when they trust us, they will buy our products or service.  The quote about life from Winston Churchill is quite interesting to explain what attraction marketing is all about:

“We make a living by what we get, but we make a life by what we give.

Attraction marketing is working when we give more values. When we give more values, we make a life  more meaningful for others and ourselves.

Personalize Your Home Based Business With Attraction Marketing

Do we need to pretend to be perfect so we look attractive? The answer is no. You look attractive when you just try to be yourself.  Everyone was born unique, you have strength and weakness. The key to attraction marketing is by personalizing your home based  business. Align your personal values into the business so your business has a life. You reflect your business and your business mirrors you, your personal branding. Get clarity of who you are by doing the following analysis to identify about you.

  1. What is Your Mission? Your mission in business is not to make you rich, but your business must benefit people and improve their life. Who will get benefits from your business?
  2. What is Your Vission? What is your goal? What will your future look like
  3. Values. What do you value in life?
  4. Strength/Skills. What are you good at?
  5. Weakness. Identify what you are not good at and you can learn any skills that you want.
  6. Interest/Passion. What do you love to do?

I use mind mapping to do the analysis above. It is fun to do it with color and pictures and it is simple to understand through mind mapping.  I learned about mind mapping from my child.  Her handwritten mind map was fun. Below is my presentation on how to do mind mapping to personalize the business.

As always,  I appreciate your comments and feedback. How do you personalize your home based business? What do you think about attraction marketing?



Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.

  • Hi Viviana,

    Nice post and video.

    I agree with you on the need to personalize. People have so many choices today. Our likability can be the difference, and get us chosen.

    Bob Guzeman at UBMighty recently posted…Personal Branding Narrows My FocusMy Profile

    • Viviana says:

      Hi Bob, you’re right. We can attract certain segment of target market by personalizing our business. I’ll check out your blog too, it’s talking about personal branding.

  • Hello Viviana,

    I am a firm believer of Attraction Marketing for the MLM industry. This industry is now all about how we can serve others – by helping others to find the courage and conviction to take control of their lives and finances.

    MLM is not about the hard sell anymore, but rather, providing a solution to other people’s problems – Natural Selling.

    I have felt so much more confortable within myself marketing is this way as it is natural to want to help others, and thus you come from a sincere place.

    Thanks for the post!
    Rachael Slorach @ green business opportunities recently posted…Vote for Rachael Slorach in the Top 50 MLM Blogs 2011 CompetitionMy Profile

    • Viviana says:

      Hi Rachael, I love to connect with you. Totally agree with your principle, I’m learning to be a natural marketer too.

  • Hi Vivianna,

    There certainly are many different ways to attract people, some wholesome, and some not so wholesome. I don’t think I’d like to deal with the clentelle of the latter.

    Lou recently posted…The View From My OfficeMy Profile

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  • Great post and video Viviana. Thank you for sharing this valuable information. best regards. Axel

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  • Jayne Kopp says:

    HI Viviana,Wonderful post! I particularly loved your daughters mind map! (very cute).

    Mind maps are a very interesting thing. Taking the time to sit down and map your thoughts can really help you focus on more of what you want, and improve on the things you don’t want.

    Thanks Viviana. Great presentation.

    Jayne Kopp recently posted…Are You Doing the Same Thing Over and Over Again and Expecting Different Results?My Profile

    • Viviana says:

      Hi Jayne, thank you for an encouraging comment. Yes, mind mapping simplifies things. We can do many things with mind mapping such as weekly planner.

  • Catarina says:

    Am not in MLM, but believe your advise is really good for such a business. No matter what business you are in, if people don’t like you they don’t do business with you. Simple as that.

    • Viviana says:

      Hi Catarina, thank you for your comment. Don’t like you and they don’t like to do the business with you, that’s right, straight simple.

  • Loved the video Viviana.

    Attraction marketing is what I use too. I find that customers stick around longer with this method.

    An added benefit is that you build a better reputation for your business.

    • Viviana says:

      Hi Alan, thank you for your compliment. Yes, attraction marketing is a natural way of marketing. It takes time, but it will be a better reputation as you said. Thanks for your contribution.

  • Stacy says:

    Hi Viviana,
    Attraction marketing is definitely needed in this day and age. The old ways of getting business don’t work anymore and we need to stand out with the value that we provide.

    Stacy recently posted…Afformations For a Successful Holiday SeasonMy Profile

  • Tisha says:

    Viviana, yes…attraction marketing is a very important skill for online business owner and off line as well-to learn. This is the only way to obtain loyal customers.
    Tisha recently posted…Daily Meditiation-Happy WorkerMy Profile

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