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Category Archives for "Build Personal Brand"

The ABC strategy for Growth Mindset and Personal Brand

In the midst of complexity of building and marketing your business online, all solo entrepreneurs face challenges.

What makes you persist and not give up? It’s likely that you cultivate growth mindset.

What makes you different from others?

Your persona and personal brand gives a uniqueness to attract your targeted audience.

I will share this simple ABC which I believe to contribute for growth mindset and personal brand.

Tell Your Story, About Me

Tell Your Story

How long have you lived on earth, 30 years, 40 years or 50 years? Do you have stories to tell? Of course, you have plenty of stories to tell. You become the expert of your own life. How would you like to summarize your story in three to five minutes? The best way to do it is via video. Tell your story. Maybe, you think that you aren’t perfect, or you are not the expert. That is okay. You are perfect just the way you are. Do not wait until you are perfect, then you tell the story. Perfection will come along if you make efforts and progress in life. What should you tell in your story?

  • Tell about your name. I tell why my name is such a unique name.
  • Tell the place you live and your family or pets.
  • Tell about your interests, hobbies, passion.
  • Tell about how you overcome obstacles.
  • Your messages to inspire your audience and to connect with them.

You have the flow from your personal life to your professional life.

Here is the example of about me story. I am telling you that I am not perfect:

Another way to create a video “about me story” is by organizing your pictures and turn them into an animated video.

Even, my child 11 years old also created her video “about me story” for school assignment and it was quite fun to get to know her friends’ life too.

I would encourage you to tell your story and create “about me story”. My eldest daughter often has school project about video and I’m glad that I’m able to help her.

Thanks for watching the video “about me story”

Video Marketing Tips, Building Your Brand on YouTube

Video Marketing Tips, Building Your Personal Brand on YouTube

Many people don’t realize that YouTube is more than just a video-sharing platform or video-hosting platform.

You can build your brand on YouTube

Why is it important to build your brand on YouTube?

Branding communicates to your audience what they can expect on your channel. Having your brand on YouTube helps viewers understand what you are about and what you have to offer.

Video Marketing Tips

There are different types of brands:

  • for individual or personal
  • product or service
  • business or organization

How to promote your brand  on YouTube?

I’m sharing two branding strategies in YouTube video marketing in this video.

Learn more about YouTube Video Marketing


Why Personal Branding Online is Important

Today’s marketing is no longer about the benefits of the products.  You have a lot of competitions if you are selling the same products.  What matters today is not what  you  sell, but who’s selling it.  So, you need to add YOU into your business to  make your business stand out from the competition. You are not duplicable.  Discover your uniqueness.  Explore what are your interest, strength, life experiences, background, skills and values.  How can you package them into your business?  For example, I just found out that my uniqueness is my ethnicity.  I’m Indonesian born, and my country is rich in culture and tradition.  I have interests and skills in marketing, leadership and coaching.  I understand the pain of rejections and fear in business from my past experiences.  So, I will add these elements into my business and make my business unique, or we call it You Inc.  The personal branding online is a combination of your expertise, your uniqueness and your niche. I would encourage solo entrepreneurs  to find their uniqueness  so they can build their strong personal branding online.