In the midst of complexity of building and marketing your business online, all solo entrepreneurs face challenges.
What makes you persist and not give up? It’s likely that you cultivate growth mindset.
What makes you different from others?
Your persona and personal brand gives a uniqueness to attract your targeted audience.
I will share this simple ABC which I believe to contribute for growth mindset and personal brand.
How long have you lived on earth, 30 years, 40 years or 50 years? Do you have stories to tell? Of course, you have plenty of stories to tell. You become the expert of your own life. How would you like to summarize your story in three to five minutes? The best way to do it is via video. Tell your story. Maybe, you think that you aren’t perfect, or you are not the expert. That is okay. You are perfect just the way you are. Do not wait until you are perfect, then you tell the story. Perfection will come along if you make efforts and progress in life. What should you tell in your story?
You have the flow from your personal life to your professional life.
Here is the example of about me story. I am telling you that I am not perfect:
Another way to create a video “about me story” is by organizing your pictures and turn them into an animated video.
Even, my child 11 years old also created her video “about me story” for school assignment and it was quite fun to get to know her friends’ life too.
I would encourage you to tell your story and create “about me story”. My eldest daughter often has school project about video and I’m glad that I’m able to help her.
Thanks for watching the video “about me story”
Many people don’t realize that YouTube is more than just a video-sharing platform or video-hosting platform.
You can build your brand on YouTube
Why is it important to build your brand on YouTube?
Branding communicates to your audience what they can expect on your channel. Having your brand on YouTube helps viewers understand what you are about and what you have to offer.
There are different types of brands:
How to promote your brand on YouTube?
I’m sharing two branding strategies in YouTube video marketing in this video.
Learn more about YouTube Video Marketing
Today’s marketing is no longer about the benefits of the products. You have a lot of competitions if you are selling the same products. What matters today is not what you sell, but who’s selling it. So, you need to add YOU into your business to make your business stand out from the competition. You are not duplicable. Discover your uniqueness. Explore what are your interest, strength, life experiences, background, skills and values. How can you package them into your business? For example, I just found out that my uniqueness is my ethnicity. I’m Indonesian born, and my country is rich in culture and tradition. I have interests and skills in marketing, leadership and coaching. I understand the pain of rejections and fear in business from my past experiences. So, I will add these elements into my business and make my business unique, or we call it You Inc. The personal branding online is a combination of your expertise, your uniqueness and your niche. I would encourage solo entrepreneurs to find their uniqueness so they can build their strong personal branding online.