In the midst of complexity of building and marketing your business online, all solo entrepreneurs face challenges.
What makes you persist and not give up? It’s likely that you cultivate growth mindset.
What makes you different from others?
Your persona and personal brand gives a uniqueness to attract your targeted audience.
I will share this simple ABC which I believe to contribute for growth mindset and personal brand.
I would rather die of passion than of boredom – Vincent Van Gogh
Why are passion and purpose important in building your business or career?
PASSION was never mentioned at all when I learned Internet marketing or started my online store. I took a look at the trend of what others did, learned, copied and even duplicated them. I finally realized that making money based on duplication didn’t feel good for me. I felt lost.
Being a coach consultant, I rely on my skills on Internet Marketing and my passion on personal development, I feel like my purpose is to help small business owners build their business with joy by aligning their passion and purpose in their business and their online marketing system. We have the intention to build a business or a career which brings fulfilment and happiness into our life. Working with joy in our business or career is like an expression of living to our fullest potentials.
Just imagine if you are going for a long journey to achieve your dreams or goals, what do you need to take with you so you can be motivated to move forward?
How can the energy of love help you in marketing and growing your business?
I recommend you to read the ten scrolls from the book The Greatest Salesman in the World by Ong Madino. Here are the catchy phrases from scroll number 2 in the book which captured the essence of Love.
I will greet this day with love in my heart.
With love, I will increase my sales a hundred-fold and become a great salesman. If I have no other qualities, I can succeed with love alone. Without it I will fail though I possess all the knowledge and skills of the world.
I never knew that the Internet would provide an opportunity for me to redesign my life.
Previously, my option was only working at manufacturing company because I earned a degree in Engineering.
After a hiatus of raising my children, I couldn’t go back to employment, so I need to create a career for myself.
I value flexibility and freedom, and I have benefited so much from the Internet in terms of information and communication.
I connect with awesome mentors, coaches, clients and friends from different parts of the world whom I might not otherwise. 😉
I choose Internet-based because I don’t need brick and mortar building to market my professional service and it is cost effective.
I have built my online presence by using personal branding website and social media.
Now, I’m helping professionals, small business owners to build their presence online.
I know there are many professionals and small business owners who need help in expanding their career/business online.
They want to be known and to share their experiences and knowledge with the world while they market their products and services.
Trust me that you will feel much better and develop yourself if you are willing to share yourself with the world.
Social media like Facebook becomes popular because people want to share their stuffs with the world.
How can you build your professional presence online?
I absolutely recommend a personal branding website as the foundation to build your professional presence online.
What is the source of motivation behind your perseverance?
With a motive, we can persevere longer.
Some persevere because they want to be out of poverty; thus pain is their source of motivation or perseverance.
Holding to pain can cause resentments, and we can make excuses or blame external factors easily.
What if you can change pain into something pleasant such as love or passion. 😉
What if your motive of perseverance is because you love what you are doing.
Isn’t it more pleasant to use passion as your source of perseverance?
Recently, I received a question, how to start personal branding online.
If you are building your business or career online, you need to differentiate yourself from others.
People recognize you by your personal brand, not your products or services.
You can think of your name as a personal brand. Why not?
There are many famous personal brands such as Oprah Winfrey, Gucci, Coco Channel.
They are using their name for their products or services.
Take a look at Oprah Winfrey Network or O, Oprah magazine.
How do you want to make your dream come true? Sometimes, we can’t make our dreams come true by ourselves. We need help from other people to make our dream become a reality.
If you are a Solo Entrepreneur or building your career solo, you need other people to make your dream come true. You need to improve your skills continuously so you can help your clients with your products or services, and your clients will exchange them with payment. A coach or a mentor will help you move forward if you need personal help. Join organization so you can increase professionalism in your industry. We network with people all the time when we build our business or career solo.
Back to Indonesia, I celebrated Kartini’s day on April 21. She is honored as a pioneer in women’s rights in Indonesia. She was born on April 21, 1879. Despite her limitations from tradition and family and she had to stop schooling at the age of 6; she continued to educate herself from home. She didn’t keep her knowledge to herself, but she channelled her dreams and ambition by writing letters to some influential people. In her letters, she voiced her protest against the gender inequality in Javanese tradition and the forced marriage for young women which denied education for women. She influenced people using her letters. To her, the ideal education for women encouraged empowerment and enlightenment; she also encouraged lifelong education. Although she didn’t live long, she died at age of 25, her friend, Dr. Abendanon, the governor general continued her aspiration by building Kartini’s school for native girls in Indonesia and published the collection of her letters into a book.