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How to Brand Yourself

Recently, I received a question, how to start personal branding online.

If you are building your business or career online, you need to differentiate yourself from others.

People recognize you by your personal brand, not your products or services.

You can think of your name as a personal brand. Why not?

There are many famous personal brands such as Oprah Winfrey, Gucci, Coco Channel.

They are using their name for their products or services.

Take a look at Oprah Winfrey Network or O, Oprah magazine.

How to Brand Yourself

You are on the spotlight  

Your name represents  your personal brand. You must be willing to be open to public. Put your best image, share your story so people get to know you. You can’t hide your name, your image, your profile if you want to brand yourself. Video marketing is the trend.  You can create an introduction video about you so people will see the real you.


It will be good if you have a logo. You can hire people to create a logo for you as long as you have clarity about your logo.  You can place the logo in your website, videos, ebooks and email marketing header.

Personal Branding Website

You can start your personal branding online with your personal branding website.  Your articles or blog posts represent your opinions and expertise. Make sure you have free offer/free gift in your website so people can sign up.


Your name and pictures will appear on search engine websites such as Yahoo and Google. Use your name as keywords when you write an article or in your video description.

Social Media Presence

Share your messages often on social media online, so people know more about you and your business. If you share compelling messages on social media, guess what you will receive. There are people who like your posts, make comments, and you have more followers and fans.

Building personal brand online is continuous efforts. It is important that you integrate your passion and niche into your brand. Your brand will evolve over time, and your products and services will expand too.  You will develop yourself through your personal brand, and your business will grow. Your business will only grow, if you are growing too. You make a contribution in people’s life through your brand.

Let Your Persona Shine

What differentiate you from the crowd is your persona.  Knowing your strengths and weaknesses from personality analysis will help you to be the best person in your personality. Sometimes you don’t need to be physically attractive. For example: if you are mysterious, that’s okay, incorporate your mystique gift into your brand. People will be attracted to you, because they are curious to find out more about you and your products. Many people like mystery novels right?  And if you have creativity talent, you can use your creativity in your brand.

Below is the book that can help you find the factor X for your brand.


Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.