The Importance and Benefits of SSL Certificate for Your Business

I just recently installed SSL for my website.  I have seen that many business owners or website owners haven’t secured their website yet with SSL.

With SSL, visitors will feel safe to browse your website.  You create trust for your visitors.

So, what is SSL? This SSL definition is from SSL website.

SSL stands for Standard Security technology, for  establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL handles sensitive information of your customers particular such as names, phone numbers, emails, addresses and credit card numbers.

With SSL certificate, your website will have address URL which starts with HTTPS instead of HTTP.

So, the importance of SSL certificate for your website is for the following reasons:

  • Your visitors feel confident to submit their information on your website.  Most websites collect information from their visitors. All business owners usually have an optin form and a contact form on their website, so people can submit their information such as name, email and contact number.
  • People can download your files without any warnings from the browser.  If you have downloaded files such as ebook in PDF on your website, the browser such as Google chrome will give a warning to visitors if your website is on HTTP.
  • You have a membership site on your website. People who login will get a warning if your website is on HTTP.
  • People can purchase with confidence on your website.  If you sell products/services on your website, you definitely need SSL, so your customers feel secure when they make a  purchase on your website.

With SSL certificate, they will see lock and secure signs on your website.

Now, you know the importance of SSL for your website, what are the benefits of SSL for your website?

Gain trust from customers and visitors

Visitors and customers feel secure and trust your website when they see lock and secure signs next to your website address. They can login, purchase and enter their information on your website without warning from the browser.

Google prefer secured websites

It means secure websites with https will benefit in terms of SEO (Search Engine Optimization)

Your website differentiates itself from the fake websites

There are many fake websites which use HTTP to replicate from popular websites. By having SSL, your website and business are trusted by your visitors.

I hope by sharing the importance and benefits of SSL certificates, it raises your awareness to purchase SSL certificate for your websites.

On the next article, I will write about how to choose SSL certificate and how I installed SSL certificate by myself.

We create a safe and secure cyber experience for our visitors and customers by having SSL certificate on our websites. 😉


Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.