My Sharing from Smart Congress, Singapore Social Media and Internet Marketing Seminar
I recently attended SMART Congress, social media and internet marketing workshop in Singapore from 28th to 30th October 2011. Internet business is the real hip business in this information age. I could see the enthusiasm from the number of participants during the seminar. Young, not so young and people with full-time job have high hope and are looking for opportunities to make money on the internet. I’m sharing my views and observations from the smart congress in Singapore so you will learn why social media marketing and internet marketing are important in building your online business, about the global trend that makes people attracted to internet business and what it takes to build an internet business.
1. Why people are attracted to internet business
The economy outlook isn’t promising. Economy recession come often than before. No companies are willing to guarantee life-time job and people in their forties start to worry about their job and look for an opportunity to make extra income. Internet business seems promising since the numbers of Internet users increase over time. You can do internet business without quitting your day job and do it from your home in your part-time.
2. Why social media are important in building your online business
Social media is the place where people spend their time online and facebook has more than 800 millions active users. If you have online business, you must use social media such as facebook for marketing purpose. You can attract people by communicating your messages and values and get people notice you and your business. Attraction marketing plays a role here to determine that you are a likeable person or they stay away from you. The importance of social media is building relationship.
3. Why Internet Marketing
Internet marketing is ways to drive traffic to your website and to make your website visible in the search engine. We can apply internet marketing to all kinds of online business models. Some internet marketing techniques are SEO writing, article marketing distribution and social media marketing as well.
4. What it takes to build an internet business
There were gurus in internet marketing and social media share their know-hows and sell their programs. One participant asked about the success rate. No gurus can guarantee the success rate even their programs are excellent. It takes commitment and efforts, your time and your investment as well. Even traditional business takes time to get their investment back and to make profits. So does in internet business. We need to build a reputation and to learn the internet skills before we earn income online.
From my sharing from Singapore smart congress above, you know that time, efforts and investment are necessary to build an internet business. If we are talking about investment in online business. Investment can be in forms of softwares, tools, courses and books/ebooks. Social media is an approach to build the relationship with your potential customers and Internet marketing is a way to drive traffic to your website. My two cents advice: Don’t let your fear of success block you from starting an online business.