The Most Common Perceptions of Business Fear for Solo Entrepreneurs

What inflicts business fear for newbie solo entrepreneurs? The wrong perceptions about business and the thought of working solo can cause insecurity for some people.  We all want success, not failures.  We all want good things to happen in our business. We all want a smooth journey, not a rough journey.  We can change our perceptions, so we have less fear in business.

When I  looked back at my journey as a solo entrepreneur, I did have business fear.  I’m managing my fear in business from time to time.  I often encounter people asking me the same questions.  These questions happen to be the most common perceptions for their business fear.

The word  business itself can cause fear.

Many people are comfortable with the word job.  They say, “I’m looking for a job, not a business.”  They imagine that doing business means doing something big:  from company registration, doing administration and taxation, create products or service, marketing and so forth.  Today, people are  building home-based business on the internet in every second. Most people have the fear of making investment in business.  They have the attitude of getting paid first, how I can earn money without investing.  They need to learn what is business itself.  The rigid definition of business according to Wikipedia “Business  is an organization engaged in the trade of goods, services, or both to consumers.”  Today,  business doesn’t have to be an organization; a person can build a business.  One-man show is called solo entrepreneur.  Another definition of business according to Wharton University of Pennsylvania  is “Make things happen and affects every part of our society.” Whatever you want to do, understanding business will help you achieve it. I prefer business definition from Wharton University. If you have a purpose or mission in business, you will feel the excitement, won’t you?

What if I fail?

Do you have a tendency to think from the negative perception?  Make a list of your positive and negative feeling. The consequence of what if you fail and what if you succeed. Don’t you see the greater benefits  of what if succeed?  What if you succeed leads to unlimited possibilities.  How to tackle the feeling of what if I fail.  The word fail or failure can cause fear in business. You should think the way to minimize the failures. Think more of the consequence of what if I succeed.

How can I get a guarantee for success?

Life itself is no guarantee.  Who is the most influential person in your life? YOU.  You can guarantee your success; none else will. If you stop believing in yourself, who else will? So, don’t lose faith and belief in you.  Be careful with what you said to yourself. If you think you can’t, you will not take actions. Your action is controlled by your mind.  Your thinking and perception influence your actions, thus affect your results. Many people blame the failure outside of themselves, but they never blame themselves.  There is no fail-proof program that can guarantee your success. The program itself is non-living things.  You’re the doer, to execute the program.  Program is only a tool, to help you and to make your work easier.  There is no instant success.   Success comes from your desire and your skills. Don’t  stop learning and growing to increase your values. There’re only 3% population in the world who are willing to do what it takes  to be successful.  When you are improving your skills, your fear in business will subside, and you gain confidence and discover your values.  What makes solo entrepreneurs unique is a mix of their past experiences, interests, core competencies and values.

Don’t let the three perceptions above become the roots of your fear in business. Focus on what you want in life and in business. You can always change your perception. Make yourself happy and get yourself excited about your business.  If you feel that you have no courage to face your business fear alone, get a help from a coach to be your accountability partner.  A coach can help you to identify what is the root of your fear in business.


Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.