Tips of Solo entrepreneurs|Find Your Passion to Overcome Fear in Business

Fear comes from our subconscious mind that makes us procrastinate or avoid doing things. When we sow fear, we will not make progress in our life and in our business. How do you overcome your fear in business? The answer is PASSION. Passion is the powerful feeling of love and joy. The power of love or passion can help you manage your fear in business. For solo entrepreneurs, the thought of managing business alone can inflict fear.

For solo entrepreneurs to manage their fear in business is to find the passion. Let’s take an approach, how the power of love or passion can overcome the pain and fear:

Childbirth. I guess most moms, including me have the fear of childbirth. However, they are still willing to go through the childbirth because their love of having a child is bigger than their fear of childbirth. So, they are ready to take the risks and go through the pain. They are willing to learn how to raise children. It is the same with getting started in business. If we are building a business based on our passion, we are prepared to take the calculated risks. We are keen on learning the skills and face the fear in business. The most common fear that people have are the negative questions such as:

What if I don’t make profits from this business?
What if it doesn’t work?

The negative perceptions pop up in our mind. When you have pessimistic feelings, of course you will not do any positive actions toward building the business. We all build the business with a goal, to make it work and to make profits. Let’s put aside profits. Let’s find your mission and vision in business.
What is your mission in business? Who would you like to help? Doesn’t it excite you if your business can contribute to the world, to improve the lives of others and not just for your primary goal, making money? Visualize how you can benefit others with your products or service. Now, your vision. How can you imagine your life to change if your business works? What are the impacts to your loved ones such as your family or kids? If you know your mission and vision, does it make your fear in business lessen? Visualize and expect the good things to happen when your mission accomplished, and you are willing to do what you are fearful of doing it.

How can you find your passion? Your personal interest, the life experiences, core values and goals can combine together to create a passion-filled business. The primary goal of building a business based on your passion, and it is not about profits or money. Money or profits will come as rewards as you carry values in your business. People see values in your products or service, and they are willing to pay for it.

When you feel the joy of doing your business, are you willing to overcome your weakness? Yes, you will. Your weakness could be the source of your fear in business. Don’t you feel thrilled or elated when you take action despite the feeling of fear? Yeah, exactly, keep this peak experience.

For solo entrepreneurs, even if you’re building your business alone, it doesn’t mean that you have to isolate and endure yourself. If you have the fear in business, you should get a help. Get a help from a coach to overcome your emotional fear and join a community where you can share your feeling and talk with other people to get a support.


Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.