What Solo Entrepreneur Should Learn from Social Media Trend in 2012
Social media marketing will grow stronger in year 2012. Small-sized business to corporate business all use social media for marketing purpose. Solo entrepreneur should apply attraction marketing strategies on social media. Social media and not SEO is the KING. Facebook tops Google in 2011. People spend 1/3 of their time on the internet on Facebook. Hence, the social media trend in 2012 will be:
1. Business Page on Social Media
Solo entrepreneur, you can create business page on Facebook, business profile on Linkedin, business page on Google+ and business profile on Twitter Page. Your Facebook business page functions like a mini website. You can insert your webform and capture people’s contact by using their facebook profile, hence you can generate leads.
2. The Interaction and Engagement with People on Social Media
See, Talk, Connect and Share
People need to see your constant visibility. The information that you share must be valuable to people so you can attract more followers. Connect and interact with people so they are willing to share your post/message. Use 3Es principle (Educative, Entertaining and Enlightenment) as attraction marketing strategies to talk, to connect and to share with people. As solo entrepreneur, you need to build KNOW, LIKE and TRUST with people, that’s the attraction marketing formula.
3. Transmedia Storytelling
Transmedia storytelling definition in wikipedia:
multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies.
If you use attraction marketing for You Inc business, you need to create your stories. You can benefit from transmedia storytelling by sharing your story, personal brand, core values and more.
4. Augmented Reality (AR) Applications
Augmented Reality definition according to wikipedia:
live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
The world is more searchable by using techology gadgets such as tablets etc.
5. Videos Rock
Videos will continue to be leading on social media. Solo entrepreneurs get benefits of SEO and personal branding from video marketing. Here are the facts about Youtube Statistics in 2011:
- Youtube is the 3rd Most Visited Website in the World
- Youtube is the Second Largest Search Engine
- Youtube is the World’s Largest Video Sharing Platform
- Youtube Gets over 3 Billion Views Every Single Day
- Youtube Mobile Gets Over 100 Million Views Per Day
- 35 Hours of Footage is Uploaded to Youtube Each & Every Minute
- 13 Million Hours of Footage were uploaded to Youtube in 2010
- 70% of Youtube Traffic Comes from Outside the U.S.
- Youtube is Localized in 26 Different Countries across 43 Languages
6. Crowdsourced Products.
Crowdsourced products or service is products made or tailored according to what customers really want. Crowdsourced products or service is an IT-enabled business trend in which you can hire people to create graphics, to create content or even other tasks. There are also training package and softwares created that can meet your business goal or personal need. Consulting business will flourish as this service can meet what customers really want.
People share slogan pictures more and infographics capture people’s attention more. People can tag, share and make comments on the picture.
Attraction marketing via social media is contagious. Solo entrepreneur, you can connect with people effortlessly and social media marketing is enjoyable. You should take advantages of social media trend in 2012 to apply for You Inc business.