What Solo Entrepreneur Should Learn from Social Media Trend in 2012

Social media marketing will grow stronger in year 2012.  Small-sized business to corporate business all use social media for marketing purpose. Solo entrepreneur should apply attraction marketing strategies on social media.  Social media and not SEO  is the KING. Facebook tops Google in 2011. People spend 1/3 of their time on the internet on Facebook.   Hence,  the social media trend in 2012 will be:

1.  Business Page on Social Media

Solo entrepreneur, you can create business page on Facebook, business profile on Linkedin, business page on Google+ and business profile on Twitter Page. Your Facebook business page functions like a mini website.  You can insert your webform and capture people’s contact by using their facebook profile, hence you can generate leads.

2.  The Interaction and Engagement with People on Social Media

See, Talk, Connect and Share

People need to see your constant visibility.  The information that you share must be valuable to people so you can attract more followers. Connect and interact with people so they are willing to share your post/message. Use 3Es principle (Educative, Entertaining and Enlightenment) as attraction marketing strategies to talk, to connect and to share with people. As solo entrepreneur, you need to build KNOW, LIKE and TRUST with people, that’s the attraction marketing formula.

3. Transmedia Storytelling

Transmedia storytelling definition in wikipedia:

multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies.

If you use attraction marketing for You Inc business, you need to create your stories. You can benefit from transmedia storytelling by sharing your story, personal brand, core values and more.

4. Augmented Reality (AR) Applications

Augmented Reality definition according to wikipedia:

live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

The world is more searchable by using techology gadgets such as tablets etc.

5. Videos Rock

Videos will continue to be leading on social media. Solo entrepreneurs get benefits of SEO and personal branding from video marketing.  Here are the facts about Youtube Statistics in 2011:

  • Youtube is the 3rd Most Visited Website in the World
  • Youtube is the Second Largest Search Engine
  • Youtube is the World’s Largest Video Sharing Platform
  • Youtube Gets over 3 Billion Views Every Single Day
  • Youtube Mobile Gets Over 100 Million Views Per Day
  • 35 Hours of Footage is Uploaded to Youtube Each & Every Minute
  • 13 Million Hours of Footage were uploaded to Youtube in 2010
  • 70% of Youtube Traffic Comes from Outside the U.S.
  • Youtube is Localized in 26 Different Countries across 43 Languages

6. Crowdsourced Products.

Crowdsourced products or service is products made or tailored according to what customers really want. Crowdsourced products or service is an IT-enabled business trend in which you can  hire people to create graphics, to create content or even other tasks.  There are also training package and softwares created that can meet your business goal or personal need. Consulting business will flourish as this service can meet what customers really want.

7. Infographics

People share slogan pictures more and infographics capture people’s attention more. People can tag, share and make comments on the picture.

Attraction marketing via social media is contagious. Solo entrepreneur, you can connect with people effortlessly and social media marketing is enjoyable. You should take advantages of social media trend in 2012 to apply for You Inc business.



Hello, I'm Viviana, working with small business owners and individuals who want to create a fulfilling business or a career by monetizing your passion, purpose and personal values. Believe in yourself to create the perfect lifestyle in life and business you want to have and expand your capacity.

  • Hi Viviana,

    there’s no question nowadays whether businesses do social media marketing or not. The only question is how they do it.

    Great info, thanks for sharing.

    Be blessed

    Oliver Tausend recently posted…Blogging Basics For MLM Success Part 4My Profile

    • Viviana says:

      HI Olive, yes true, everybody does social media marketing, what matter is how they do it. It depends on your skills and personality too. Thank you for commenting

  • Barry Ranns says:

    I totally agree with all you say, my problem is doing videos. I have not enough confidence yet. Perhaps I should start with a powerpoint presentation. And then I have to edit it etc.

    See, I am just making problems for myself. I will master it though.
    Barry Ranns recently posted…Triple 7 Links ChallengeMy Profile

    • Viviana says:

      HI Barry, video marketing is the most challenging. Doing power point presentation is a good start.
      Thank you for your comment

  • Lynne@SEO says:

    This article will help the internet visitors for creating new weblog or even a blog from start to end.

  • Jacob says:

    story telling a very important factor in mlm success. everyone should have a story.
    Jacob recently posted…MLM Industry Market Research FormulaMy Profile

  • Well popularity of social media has increased a lot. Social media is indeed good to market your business and to get traffic as well. You can increase your sales also with this.

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