Why Personal Branding Online is Important
Today’s marketing is no longer about the benefits of the products. You have a lot of competitions if you are selling the same products. What matters today is not what you sell, but who’s selling it. So, you need to add YOU into your business to make your business stand out from the competition. You are not duplicable. Discover your uniqueness. Explore what are your interest, strength, life experiences, background, skills and values. How can you package them into your business? For example, I just found out that my uniqueness is my ethnicity. I’m Indonesian born, and my country is rich in culture and tradition. I have interests and skills in marketing, leadership and coaching. I understand the pain of rejections and fear in business from my past experiences. So, I will add these elements into my business and make my business unique, or we call it You Inc. The personal branding online is a combination of your expertise, your uniqueness and your niche. I would encourage solo entrepreneurs to find their uniqueness so they can build their strong personal branding online.