Many start attraction marketing by investing in hard-core skills. You buy courses and softwares to help you building your own business. It is nothing wrong. Sometimes, we’re overwhelmed with the massive information, there are so many techniques and tips that you can read and learn online. Of course, you need internet marketing skills to build your business online. However, the most valuable asset is within you. Invest in yourself first. A human capital is the most valuable asset. According to Wikipedia, human capital has definition as follows:
“The stock of competencies, knowledge, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.”
What will happen when you invest in yourself? You create your own values. Your product or service includes your values, and you can set your price according to the values accumulated. The more you invest in yourself, the more values you have. Attraction marketing works if you build a business around yourself, integrate yourself or your human capital into your marketing and your business.