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Four Steps in Target Marketing Strategies – Not Everyone is a Target

Not everyone is a target even your products or service can benefit everyone. I did make a mistake once, targeting the wrong people. I guess that I neither understood their interest nor I spoke their language. I had lots of resistance from the wrong market segment. There is nothing more important than understanding your target market.

Target marketing is breaking the market into segments and then concentrating your marketing efforts on one or a few key segments.