Not everyone is a target even your products or service can benefit everyone. I did make a mistake once, targeting the wrong people. I guess that I neither understood their interest nor I spoke their language. I had lots of resistance from the wrong market segment. There is nothing more important than understanding your target market.
Target marketing is breaking the market into segments and then concentrating your marketing efforts on one or a few key segments.
Social media marketing will grow stronger in year 2012. Small-sized business to corporate business all use social media for marketing purpose. Solo entrepreneur should apply attraction marketing strategies on social media. Social media and not SEO is the KING. Facebook tops Google in 2011. People spend 1/3 of their time on the internet on Facebook. Hence, the social media trend in 2012 will be: